Is Linkedin an Underused Marketing Tool?

LinkedIn is a professional networking platform and is a powerful resource that, if used properly, can help propel your business forwards. In this blog post, we will explore the different ways that you can leverage LinkedIn for marketing purposes, from building relationships with customers and influencers to a better understanding of how LinkedIn’s algorithms work. By the end of this post, you’ll have all the tricks up your sleeve necessary to turbocharge your market presence on the platform.

High-quality Audience

LinkedIn has a highly-targeted audience of professionals who have substantial buying power. The platform has more than 690 million users, and 63 million of them are decision-makers. Such an audience is a gold mine for businesses as they can tap into this pool and achieve better ROI. LinkedIn’s advertising options allow businesses to reach specific groups of people based on their location, job title, industry, and interests. This makes it easier for marketers to create highly tailored campaigns.

Brand Building

LinkedIn is an excellent platform to build your brand’s reputation. You can share high-quality content, company updates, and industry insights that position your brand as a thought leader. Company pages on LinkedIn can help you establish a brand narrative that aligns with your business objectives. By sharing valuable content, your company can gain followers who can share your content, tag others, and engage with your page, leading to a wider reach.


LinkedIn is the perfect platform for B2B marketers. It’s a haven for businesses looking to connect with other businesses, especially since LinkedIn is built around professional networking. LinkedIn’s features, such as the advanced search tool, make it easier for businesses to identify potential partners and connect with them. Moreover, LinkedIn’s pages come equipped with a “Services” tab, an excellent feature for businesses offering outsourced services.


Compared to other social media platforms, LinkedIn’s advertising costs are relatively lower, yet it comes with the advantage of highly targeted audiences. The platform offers various advertising options, including Sponsored Content, Sponsored InMail, and Display Ads.

Sponsored content is an effective way to promote your content in the LinkedIn feed of your target audience. You can use this format to showcase your products, services, or thought leadership pieces and increase engagement with your brand. Sponsored InMail, on the other hand, allows you to send personalized messages to your target audience’s inbox, making it an excellent choice for lead-generation campaigns.

All ad formats work well for different objectives, including increasing engagement, lead generation, and website visits. LinkedIn’s Analytics page also allows you to monitor your campaigns, making it easier to measure results and optimize them over time.

Opportunity for Job Postings

LinkedIn is an excellent platform for hiring managers to post job vacancies. The platform has made it easier for businesses to find qualified candidates who match specific criteria. Companies can post job ads on LinkedIn, and potential candidates can apply directly through LinkedIn. Additionally, LinkedIn offers recruitment solutions tailored for businesses, including Recruiter Lite, which allows hiring managers to identify and connect with prospective candidates.

Ways To Use Linkedin As A Marketing Tool

• With over 700 million users, it’s no wonder that businesses are looking for ways to engage LinkedIn’s audience to increase their brand visibility and promote their products and services. Here are some ways you can use LinkedIn as a marketing tool.

• LinkedIn allows you to create a company page to showcase your products and services. You can share company updates, post new products and services, and engage with your followers.

• To gain visibility on LinkedIn, you need to post engaging content regularly. You can create blog posts, articles, images, and videos that resonate with your audience and add value.

• LinkedIn has many groups with members who share common interests. Joining and participating in groups can help you connect with your target audience and raise brand awareness.

• LinkedIn Ads allows you to target your audience based on job title, industry, and company size. You can create custom ads or sponsored content to reach your target audience and increase brand visibility.

• Your LinkedIn profile is your brand. It’s important to optimize your profile to ensure it’s complete, professional, and up-to-date. This will increase your visibility and make it easier for people to connect with you.

• Video content is becoming increasingly popular on social media. Creating and sharing video content on LinkedIn can increase the engagement and visibility of your brand.

• LinkedIn is a professional networking platform, and connecting with the right people is essential. Connecting with influencers and key industry players can increase brand visibility and authority.

• LinkedIn’s analytics allows you to track the performance of your content and company page. This data can be used to make informed decisions about your LinkedIn marketing strategy.
Encouraging employees to share your company’s content on their LinkedIn profiles can increase the visibility and credibility of your brand.

• Engagement is key to building relationships and fostering trust with your audience. Responding to comments and messages and engaging with your followers’ content can increase brand visibility and build a community around your brand.

• The Sale Navigator feature can quickly transform your sales prospecting activities by creating leads, opportunities and saving searches. You can find business leads with Sale Navigator and target them based on demographics such as industries, job categories and location.


LinkedIn is undoubtedly an underused marketing tool that businesses can leverage to grow brand awareness, build better connections, and generate leads. It’s an ideal platform for B2B marketers looking to connect with other businesses and professionals. Businesses can scale their marketing efforts on LinkedIn by taking advantage of its advanced search features, advertising options, and various content formats.

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